Power Networking

Written by Posted On Wednesday, 13 June 2007 17:00

In today's fast paced world, you may only get one opportunity to make that great first impression. In fact, according to many first impression studies, you are being evaluated in the first 3 seconds. If that doesn't sound scary, it should. Unfortunately for some, that impression is lasting, but not always impressive and sometimes just plain forgettable. In fact, if you are not prepared, it may be the only opportunity you get to begin developing a relationship that is rewarding to both you and the recipient.

To clarify, I've listed some important and often ignored items you should be aware of when you are networking. Many of these thoughts have helped my clients open new doors. They have assisted me in establishing friendships that have been both personally and professionally beneficial and satisfying. As my good friend Ed Hatch, CRS, often says, "It's simplistic, but not always simple." See if you don't agree.

  1. Always be prepared before you attend a networking event. Find out who else will attend and research something about them so you can be interesting and appear informed. Create in advance a plan of who you want to meet and what you'd like to accomplish.

  2. It's always important to know how you can help other people first. We've all met the person that is obviously following the "what's in it for me" mantra. They are boring, and I try to find a way to avoid them. Help others first, and they will often go out of their way to reciprocate.

  3. Have a good quick introduction of yourself prepared that invites a conversation. It should include your name, how you fit into the event, and why the other person should care to talk further with you (how you can help them).

  4. Ask open ended questions and then listen. You will likely discover a wealth of information about the person and their needs if you will just be quiet. An old Japanese proverb states, "Listen with the intent to hear."

  5. According to a study at UCLA, 55 percent of communication is body language, 38 percent is the tone and pitch of our voice and only 7 percent accounts for the words that we speak. Videotape yourself in a conversation with a friend or family member (maybe your dog) and observe your strengths.

  6. Get someone that will be honest about the clothes you wear and how you appear. Consider hiring a specialist to determine your best colors and style. Be careful of your close friends. Sometimes they just don't want to hurt our feelings.

  7. Having a bad hair day? Just don't go. Yale University says that the negative effects of a bad hair day are both physical and psychological. And according to Yale, the effects are worse for men!

  8. If you are going to drink anything, carry it in your left hand. Offering a cold clammy firm right hand should always be avoided. And eat before you go. Most networking opportunities come and go quickly and you may miss a golden one if you're munching or balancing a hors d'oeuvre plate.
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