If you are a local home builder and you implement some of my online marketing TIPS I believe you can compete with the big guys on a level playing field. That means getting more customers, becoming an industry thought leader, getting attention from the local media, having your pick of investors etc
Here is a TIP of the Day from the members of ListingDeck home builders marketing software group with some online marketing tactics to beat your national competitors at their own game.
Get Google’s Attention by Blogging
It is no secret that I believe blogging is one of the best ways to get Google’s attention and there is plenty of good reason for that.
According to data and active blogs draw 6.9 times more organic search traffic and double the amount of referral traffic.
Why does Google reward me for writing blog posts?
Google has changed a lot since it came to us (with a bang) over a decade ago, but one thing remains the same. Google indexes pages and tries to connect the most relevant pages to search queries people type in. The more pages you have, the more chance you have of someone coming across your website.
So blogging has been driving traffic to websites for years, but there has been some recent fundamental changes in the way Google operates which give high quality, freshly updated, smoothly shaven (kidding), blogs more authority in the search results.
Google now looks at quality and quantity more than ever. Spam websites are getting punished and this has opened up an opportunity for legitimate businesses. So blogging has a higher ROI than it used to, because tons of spam websites aren’t competing with you anymore.
It is pretty obvious how more traffic from search engines will help you to acquire customers. However, all sorts of interesting people who are in the home building industry will also come across your website. That includes investors, reporters, politicians, procurement departments, consultants, lawyers, and your competitors.
What do YOU THE home builders blog about?
So I am guessing that you are convinced that blogging is worth it (because it is), but what on earth should you blog about?
some ideas are-
If you build communities of homes, then you should blog for three audiences.
- Investors – e.g. how to find the best lots for homes
- Builders and contractors – e.g. what materials work best for modern framing
- New home buyers – e.g. how to save $30,000 on your new home mortgage
Try to write about 4-8 blog posts each month. The more frequently you post, the more traffic you will get. The most important thing is to stick with it ! Anthony Falvo CEO @ www.listingdeck.com
