After working for a real estate coaching and consulting company in Orange County, I came to realize the need for supportive and ancillary services to the sales professionals that make up this lucrative industry. I wanted to contribute a piece on a subject that mystifies most- farming. Not just any kind of farming, but results oriented, thoughtful, strategic farming!
Farms should be composed of no more than 300-500 homes. Pick an area that you can personally be active in. Position yourself as the leading authority by educating yourself about this market, and sharing that information with others. Regular e-blasts, publishing articles, hosting mixers and networking events, and attending classes and seminars are all great ways to enhance your authoritative stance in your farm area. Leverage as much as you can from each event you come across- everything from sneak previews to cocktail parties are great ways to brand yourself as the “need to know” agent in your farm area. This is a social industry! Make sure your farm knows how valuable you are!
