As companies across industries look to improve their performance, the property sector faces perhaps some of its most unique challenges yet.
Concerns over interest rates, fewer buyers and new legislation set to be introduced this year that could seriously impact the rental market are all contributing factors to a fast-evolving
From proptech to the charity sector, these five organisations have a truly unique approach to the market.
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1. Jitty
As the search environment evolves, companies are expected to keep up, and this extends to the property industry.
Traditional ‘2 bed’, ‘5 miles+’, ‘under £300,000’ search filters are still the main layout for most property search websites. But in fact, users are more specific than ever in what they’re looking for.
So if, for instance, you wanted a property located ten minutes away from Manchester City Centre, three bedrooms with a balcony and close to a major tram stop, you might find yourself carrying out a fair amount of laborious research to ensure a property meets your terms before you book a viewing.
In which time, the property has already been snapped up.
With search site Jitty, agents list their properties with the most appealing - and specific - factors, helping users find the exact property features they’re looking for.
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2. Google
Google’s Real Estate feature works very similarly to Jitty’s model.
The feature is still in early development, having first been announced at the annual Google I/O in 2025 and presents a map view of local properties for sale in the user’s search area, meeting their criteria.
These features are designed for real estate companies to boost their search prominence - while traditional local search for estate agencies aims to optimise for keywords of the services in your area, this gives prominence to the property by meeting the buyer’s needs at the start of their search journey.
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3. Raffle House
Raffle House is a charitable organisation which raffles properties, as well as cars and cash prizes, to support a range of good causes from animal welfare to health and wellness charities across the UK.
Their model is designed to give users the opportunity to contribute to their communities, as well as being in with a chance to win.
It may be a unique entry on the list, but Raffle House’s place in property works alongside their mission to fundraise and provide support where it matters most.
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nPlan
nPlan is an innovative project management tool designed for planners and developers to assess needs, timescales and risk.
Their database has examined over 750,000 projects across a range of sectors, including public and commercial buildings, transport and major infrastructure.
The tool uses a combination of AI and expertise to analyse and predict outcomes to help generate solutions to issues on large-scale projects before they become a problem. This major forecasting tool has the potential to revolutionise risk management, maximising both efficiency and safety outcomes.
These are just four companies and organisations taking an innovative approach in the sector.
What are your predictions for the industry? How will technology change how real estate operates in the future?
