Content marketing should be an integral part of marketing your business. Content marketing revolves around the provision of useful, relevant content to your prospects and your existing customers.
The goal of any good content marketing strategy is solving the common issues of the people you work with as clients or would like to work with. Good content marketing can increase sales, save money, and help build loyal clients.
Content marketing extends to your website, social media, and SEO strategies. When you excel in your content marketing strategy you can appear among the first results in search engines, you can establish yourself as an authority, and you can attract clients well before they actually meet you.
While content marketing is incredibly broad, the following are some competitive strategies to consider as a real estate professional.
The Basics
Before you create any content, understand the basics of what makes it great. There are three goals of content creation. You want to identify a problem common to buyers or sellers. Then, you want to create content with solutions. Finally, you need to ensure you’re getting that content in front of your targeted audience.
Some of the things homeowners most want to know about include how to increase their home’s value and sell it faster, and how to choose the right agent. Home sellers tend to want to know how to get the best price for their home and get the best mortgage terms, just as examples.
If you’re having a hard time coming up with problems, just think back to all the interactions you’ve had with buyers and sellers. What patterns can you identify?
Creating Blogs
Blogs are simple to create in many ways, and they’re among the most popular types of content. When you’re writing a blog, first, develop an outline. This will help you move in the right direction when you’re writing.
Consider search engine optimization or using the right keywords. Once you have an idea for your blog that solves a problem, and you have at least one primary keyword to focus on, make sure you keep your writing simple, easily readable, and digestible. Digestible means short sentences and paragraphs.
Infographics
Infographics are another ideal type of content for real estate. Infographics are highly sharable on social media, but you can also embed them into articles, meaning they can be used to drive more traffic to your website.
Infographics can be created quickly on something like Canva. The design is so important. It needs to be beautifully designed, with statistics or number-based information that’s meaningful to your targeted audience.
When you start creating infographics, make sure they’re always branded.
Once you’re done, you can share them on Facebook, Instagram, and Pinterest. You can also share them on LinkedIn.
Videos
As a real estate agent, what’s good in content marketing is that you have different paths you can take. Video is one of those. Video is perhaps the most powerful of all content types because you can include both visuals and audio.
When you’re developing videos, keep them aesthetically appealing but short. People are not going to sit through long videos.
Production value matters, so it’s better to create a few great videos than create a lot of low-quality video content that will diminish your brand.
Have the Right Tools
While content marketing can seem overwhelming if you’re just getting started, having the right tools can simplify the process a lot.
You’ll need a simple, user-friendly blogging platform like WordPress.
Also, consider the many apps that can help you create great content for free or very little. You don’t need to invest in audio-visual equipment, for example. You can use your smartphone to record video and audio and then utilize editing tools to ensure it looks professional and polished.
Finally, you should also plan your strategy each month, or perhaps quarterly. Take time to sit down and map out a content creation calendar. This will help you avoid running out of ideas for content and will keep you accountable so you can stay on a production schedule.
