More than ever, social media is being used to promote products, raise awareness, and spread positive word of mouth. Pinterest is free to use, which means it can promote your brand without having to spend a dime.
With the proper pictures, information and promotion, your real estate business can grow to new lengths. Creating boards that are interesting to your ideal client and creatively displaying your listings can put you above the competition. Pinterest has the ability to reach a large audience, generate consumer interaction and drive traffic to your site. Here are a few tips to help you become more successful on Pinterest.
Showcase Your Properties.
Pinterest is a great way to showcase properties that are currently up for sale. Pin your listings onto a single board for all your listings or onto an individual board for each specific property. Add a short description to each picture such as how many bedrooms the property has and what the current cost is to give pinners a clear idea of the home. Each pin will link back to the listing on your site, increasing traffic to your website.
Highlight Your Blog Posts.
Create Pinterest boards that can easily incorporate blog posts that you have written. For example, a board for Homeowner Newbies can incorporate any blog posts that target first time homeowners or give tips and advice to that audience. Pinning your blog posts to boards will increase your chance of a new audience clicking through to read your blog. This increases traffic and positions you as a great resource for homeowner and real estate topics.
Introduce Your Team.
People want to know who they are potentially working with before deciding on an agent to use. Pinterest is a great space to highlight your team and bring each member’s personality to life. Pin photos or videos of each client onto a team board. Include fun facts about each member and link to their agent page on your site. This board will serve as a virtual introduction to your team and will help your agents stand out from their competiton.
Be Current.
There is no time like the present. Create boards for each holiday, event or special occasion that arises. With Thanksgiving right around the corner, now would be a great time to create a Thanksgiving themed board. Pin favorite recipes, décor and holiday blog posts to this board to increase interaction and show that your team is abreast of what is going on. Examples of non-holiday related boards you can create: Superbowl, winter Olympics, local events or the World Cup. Avoid creating these boards all at once. Instead start these boards as the holiday or occasion arises.
Show Off Your City.
Create boards that feature your city or neighborhoods in your area. This will help you show that you are an expert on your area and what is going on locally. Peak Properties Group does a great job highlighting Denver, local neighborhoods and local happenings. Check out our boards for more inspiration.
