Millennials are expected to constitute half of the workforce in 2020, the digital generation of services, and as a means rather than an end in themselves. These tools have two objectives: Availability. Millennials are twice as likely to want to have daily contact with their advisor (15%, compared to 6% on average). This refers to their relative lack of experience and their need to have access to expert advice to help them better navigate the amount of information available to them. In this context, digital techs are a privileged communication channel. For 54% of young millionaires, not returning a phone call quickly comes first among the motivations to change their counselor, followed by the fact of not being contacted proactively (49%) and the fact of not responding to emails quickly (46%), faced with a poor performance of their portfolio.
Ease of use of services. Accustomed to being pampered customers, everything that complicates the experience and the customer journey is perceived as friction. For example, they favor multi-channel contact (computer, tablet, smartphone, phone, appointment) with fluidity and perfect flow of information between channels. From this point of view, a mastery of data processing technologies allowing rapid transfer from one channel to another is an asset.
in France, less than 10% of first-time buyers are under 30, this trend mainly reflects an economic situation that is less and less favorable for young people. What will the world of tomorrow be for these investors after the crisis linked to covid19? Millennials from hyper-urban areas who will surely have to change their behavior on the French real estate market. segmentation as we practiced it is working less and less, we are moving from Millennials to Z and tomorrow we will have created other profiles by putting in new filters. The links will be thanks to digital tools which will allow to keep a virtual and more human contact, with figures which I am sure will be increasing on the pro activity and the speed of information within the service of a consultant. real estate with his client.
Millennials lagging behind the previous generation X following various economic events with a heritage of 40% less.
With the increase in HNWI we hope to see a significant improvement in the attractiveness of real estate investment. A strong crisis makes it possible to be useful for a strong reflection.
For the first time the city of Paris has exceeded the figure of 10,000 Euro / m2 for prestigious real estate. As for the city of Lyon, which is experiencing a sharp increase in prices, especially in the hyper center of the peninsula, interests investors who move their investments from Paris to Lyon, also a tourist city with an excellent geographical location. Only 2 hours from Paris, 45 minutes from Geneva and 3 hours from the French Riviera and 1 hour from the Drôme where magnificent prestigious houses await lovers of beautiful stones in a green setting.
The real estate consultant will support these motivated new generation investors! Alexandre Allard-latour Consultant International Realty
